FacePhi and Valencia CF have reached a collaboration agreement whereby the Spanish football club will become a global ambassador for FacePhi technology, promoting innovative digital identity verification solutions with other entities with which the team have a relationship -both nationally and internationally.

Valencia CF will expose the technology solutions to companies in the field of sporting events. The largest football event of the year will be the 2022 World Cup in Qatar, which will be held in Doha and feature the participation of 32 teams from around the world.

The strategic alliance was signed by Javier Mira, CEO and president of FacePhi, and Anil Murthy, president of Valencia CF. In 2021, FacePhi was selected to be part of the VCF Innovation Hub, within the club’s Fan Engagement category, thanks to its project to implement a biometric access system to Mestalla; a pioneering initiative in Spain that marked the company’s entry into the sports events industry.

Likewise, through this partnership, FacePhi becomes a sponsor to Valencia CF and a member of the VCF Business Club, which brings together a network of regional companies.

“Thanks to this collaboration with Valencia CF, our technology will be able to be present within any sporting entity worldwide, beyond the scope of Spanish football clubs. The signing of this agreement represents an excellent opportunity to reinforce our position within the sports events industry, working hand in hand with one of the biggest teams in Spanish football, and making clear that the application of our solutions improves the user experience in any industry -even in big sporting events,” said Mira, CEO and president of FacePhi.

Franco Segarra, Valencia CF's director of innovation, highlighted the importance of this agreement. “FacePhi is a leader in digital identity. An innovative company from the Valencia region, it is present in the main financial institutions around the world. At the Valencia CF Innovation Hub, we identified FacePhi as a company that can help us to simplify digital procedures and facilitate technological processes for everyone (adults, children and other fans). We always seek to improve the fan experience, making technology available to everyone. We are working together on projects that aim to add value to the entire fan community.”